The assignment involved researching mythological figures and using them as the foundation to develop a unique brand concept for a product or service of our choice.
I chose Dali, a Georgian Goddess of the hunt & wilderness, as the central inspiration for my brand, drawing on her strength and connection to nature to shape the concept. Ultimately, I decided to create a holistic pet food brand with her spirit and values in mind, emphasizing natural ingredients and a deep respect for animals - both wild and domesticated.
The goal was to design a cohesive identity that would appeal to modern pet owners while communicating trust, nutrition, and care.
Tools used: Adobe Illustrator, Adobe Photoshop
mood board
sketches
sketches
sketches
