Atlantis Vitality Brand Refresh

Partnered directly with the owner of a health-focused supplement company to revitalize the brand’s identity and appeal to a more modern, wellness-conscious audience. The rebrand aimed to shift the company’s image from generic and outdated to clean, professional, and lifestyle-oriented.

I was responsible for developing the new brand direction, including logo redesign, updated color palette, typography, packaging concepts, and social media visuals. The rebrand focused on creating a clean, trustworthy, and wellness-forward aesthetic.

Tools Used: Adobe Illustrator, Canva

wellness blueprint which came free with every purchase

Tools Used: Adobe InDesign, Adobe Illustrator

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